High-altitude sunset view of campus near the Campanile facing southeast toward Fraser hall

At the University of Kansas, our chant rises

Welcome to the central resource for KU brand standards and guidance. On this site, you’ll find elements and advice you can apply to your work, and ways to more deeply understand and communicate KU’s brand.

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These digital files can help align your communications with the KU brand: templates to give your projects a head start, as well as official identity marks and visual elements that add legitimacy and energy.

A pair of iPhone screen mockups demonstrating university Instagram templates


Although the development of effective communications is often intuitive, an awareness of brand guidelines leads to thoughtful final products that are distinct but connected to the overall KU brand.

Preview of primary and secondary brand color palettes