Marketing Communications has developed a standardized graphics package with approved assets for your video project. The package includes options for lower thirds, logos, and the KU watermark. These assets can be used as is for universitywide videos.
KU identity on video
The signature cannot be three-dimensional and should not spin, flip, or break apart. When referring to the university without using the signature, the words “The University of Kansas” should be written wherever possible in one of the recommended KU fonts. The university’s name should never appear in Trajan when it is not part of the signature.
Gotham is recommended for most on-screen text because of its legibility. If Gotham is unavailable, Halyard is an approved alternative. Learn more about the official KU typefaces.
The Jayhawk on video
In broadcast, the trademarked Jayhawk should be treated as a flat element and should not spin, distort, or be animated in any way. Follow these standards for use of the trademarked Jayhawks.