Video helps us convey the university’s story and energizes projects that involve recruitment, media relations, research, student life, and other aspects of the university. Outlets include the KU website and KU’s social media channels.

Video graphics

Marketing Communications has developed a standardized graphics package with approved assets for your video project. The package includes options for lower thirds, logos, and the KU watermark. These assets can be used as is for universitywide videos.


KU identity on video


KU signature

The signature cannot be three-dimensional and should not spin, flip, or break apart. When referring to the university without using the signature, the words “The University of Kansas” should be written wherever possible in one of the recommended KU fonts. The university’s name should never appear in Trajan when it is not part of the signature.


Gotham is recommended for most on-screen text because of its legibility. If Gotham is unavailable, Halyard is an approved alternative. Learn more about the official KU typefaces.

The Jayhawk on video

In broadcast, the trademarked Jayhawk should be treated as a flat element and should not spin, distort, or be animated in any way. Follow these standards for use of the trademarked Jayhawks.

Appearance releases

We recommend obtaining signatures from participants in your photo and video projects. Please use this appearance release (pdf), which you may modify for your own project.



If you have questions about piloting a UAV on campus or about drone policies, please contact Tim Seley, associate director, digital media, at 785-864-8871.


Commercial filming on campus

For on-campus filming requests by outside parties, please contact Tim Seley at 785-864-8871.


KU Media Production Studio

KU Media Production Studio in Budig Hall is also available for hire to produce videos for units, from taping lectures and events to producing promotional videos.


The University of Kansas provides an in-house video hosting solution available for the KU community. It can be accessed here. Learn about media hub.