KU’s one-stop shop for social media managers

Social media can add value to your communications mix in ways that other channels – like emails and display ads – cannot. Social media let us connect and engage with Jayhawks in timely, relevant ways.

A strategic social media presence reinforces our brand and its promise. It creates opportunities to help Jayhawks envision themselves at KU and to help them build relationships with the university, their peers, and the Lawrence community.

Social pages

Starting an account

An excellent social media presence is built on a foundation as sturdy as limestone. By taking the time to define your key messages, objectives, and target audiences before launching your social profiles, you set yourself up for success.

Maintaining an account

Now that you have created your social media profiles, it’s time to start publishing content, engaging with your audience, and measuring your success. In the following sections, we’ll provide the knowledge and tools that you can use to maintain a consistent, strategic social media presence.


Check out our collection of strategic and creative templates, designed specifically to make the life of a social media manager more manageable.

KU social media directory

Many of KU’s schools, units, and organizations run their own social media profiles to meet specific objectives. This directory will help you find other KU accounts to follow or collaborate with. Find other KU accounts    

KU Communicators

The KU Communicator Discussion Group is an online space for communicators, social content creators, and brand stewards to share information, ask questions, and network with other members of the larger KU communicator community. Ask to join


We love talking about all things social media. If you have questions about creating or maintaining official KU social media profiles, email our social media team. Get in touch

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