Social media policies

Password security

Follow these general rules for passwords and account access:

• Multiple staff members should have the password and/or administrative access for each social media account representing a KU unit.
• Passwords/general account access should not be shared with people who are not employees or student assistants. 
• Passwords should be changed at the start of each semester and whenever someone with access leaves the unit or no longer needs to access to the account. 
• For platforms without passwords (such as Facebook and LinkedIn), the list of administrators should be reviewed at the beginning of each semester.
• All official accounts must be registered to a shared/departmental KU email address that is accessible by more than one person — for example, socialmedia@ku.edu. If you need to create a new departmental email address, follow these instructions provided by KU IT.

Campus emergencies

In case of an emergency on campus (such as campus closures, a natural disaster, or criminal activity):

• Unit accounts should defer to and actively share from the KU Alerts site or KU’s official flagship accounts to deliver any messaging.
• Improper information during an emergency may directly conflict with law enforcement and/or endanger lives. Therefore, only accounts that have worked with the Emergency Management office in advance and come to an agreement regarding their specific facility should attempt to offer tips or information about what’s happening.
• During an active emergency, KU Marketing recommends that all KU social accounts pause any planned or scheduled posts. 

Policy library

The University of Kansas policy library is the repository for all policies and policy-related documents at the University of Kansas. Consult the policy library for more information about the use of social media.