Editorial

To ensure KU Creatives are aligned with KU’s brand, we’ve compiled detailed guidelines for writing and editing copy that centers our key messages and reflects the Towering Toward the Blue branding platform. These resources highlight how we can communicate with one voice as One KU.

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Key messages and target audiences

Receive additional information about the key messages and target audiences at the heart of KU’s brand strategy.
Request KU’s key messages Request KU’s key messages

Guidelines for AI use

Any material containing AI-generated content must adhere to all KU standards, guidelines, and policies as well as applicable regulations and laws. The person(s) creating or distributing content is responsible for ensuring that final deliverables meet these standards and are accurate and high quality. Please review guidance for acceptable AI use on the KU Communicators artificial intelligence webpage. 

Guidelines include:

  • All materials must be reviewed by a human prior to publication or distribution.
  • Never present fabricated quotes, attributions, or statements as real.
  • Never publish AI-generated research findings, data, or citations without independent verification and attribution.