KU branding alignment
KU Marketing provides branding alignment reviews to ensure all KU marketing communications materials reflect the KU brand positioning, branding platform, and visual identity. This process maintains consistency and professionalism across all communications, strengthening KU’s reputation, engagement, and recruitment while uniting the university under a singular identity.
What needs to be reviewed?
KU Marketing must review marketing communications tactics that meet any of the following criteria:
- Materials reaching 200+ external audience members
- Materials using KU’s limited-use trademarks (reversed Jayhawk, historic Jayhawks or JayDoc, Jayhawk head, Beak ’em Hawk, or university seal) or custom artwork
- Swag, giveaways, or promotional items
- Signage, banners, or other environmental assets (excluding wayfinding signage)
- Web pages not on Sunflower (Drupal) or Ingeniux systems
- New web pages or major updates on Sunflower/Ingeniux
View the full list of what needs to be submitted for review.
The process
1. Prep for submission
Before submitting, use the presubmission checklist to streamline the approval process and reduce revisions.
2. Submit your materials
Use the branding alignment submission form to submit your materials.
3. Receive feedback
KU Marketing will review your submission and respond within five business days of submission. If revisions are needed, you may be required to resubmit your materials.