KU branding alignment
We are mightier together –– it’s a Jayhawk tradition. KU Marketing will provide branding alignment reviews to ensure your marketing communication materials align with KU’s brand positioning, visual identity standards, and more. Find out if your marketing pieces meet the criteria for review and see how easy we make it to collaborate and create the best products possible for our audiences and KU.
What needs to be reviewed?
KU Marketing must review marketing communications tactics that meet any of the following criteria:
- Materials reaching 200+ external audience members
- Materials using KU’s limited-use trademarks (reversed Jayhawk, historic Jayhawks or JayDoc, Jayhawk head, Beak ’em Hawk, or university seal) or custom artwork
- Swag, giveaways, or promotional items
- Signage, banners, or other environmental assets (excluding wayfinding signage)
- Web pages not on Sunflower (Drupal) or Ingeniux systems
- New web pages or major updates on Sunflower/Ingeniux
View the full list of what needs to be submitted for review.
The process
1. Prep for submission
Before submitting, use the presubmission checklist to streamline the approval process and reduce revisions.
2. Submit your materials
Use the branding alignment submission form to submit your materials.
3. Receive feedback
KU Marketing will review your submission and respond within five business days of submission. If revisions are needed, you may be required to resubmit your materials.