Co-branding and Partnerships
We are an active partner in our state and region and often need to communicate those partnerships in marketing materials.
Internal co-branding
Marketing for events, programs, and sponsorships may refer to multiple KU units. To simplify the visual representation, identify these entities by name, not with a unit signature, alongside KU’s primary signature.
Horizontal use
Use a vertical rule to create additional separation.
Example with two units
Example with more than two units
Vertical use
Example with two or more units
Center the text and separate units with commas, making sure unit names do not break across lines.
External co-branding
When the University of Kansas partners with other established organizations or institutions, take care to preserve the integrity of our mark.
- Clear space should be doubled from the normal value to avoid being in close proximity to the other brand marks.
- The KU mark should appear in the first position whenever possible.
- The university logos should appear in equal proportion to the other logos.
- Simplify designs when possible. Select neutral colors that work well with all partners’ graphic elements.
University level external co-branding
Co-branding at the university level is always preferred.
Use a rule to create additional separation.
Unit level co-branding
Provide ample space between the KU listing and the rest of the logos to maintain clarity of organization.
