Crimson and blue have long been KU’s identifying colors. The Our Chant Rises campaign retains those traditional colors and adds an extended palette of complimentary and secondary colors. The extended palette options range from cool-hued reverent designs to multicolored celebrations.
When pulling in colors from the secondary palettes to enhance the KU crimson and blue, use your best judgment in terms of color amounts.
Tints and shades
The tints and shades palette includes variations of our primary and secondary palette. This palette was created to support digital designs. These colors should be used only when designing for screens and where the primary and secondary palettes are not a good fit.
Colors and color combinations in your designs must meet accessibility standards.
First, be sure to communicate meaning with more than just color. Consider people with colorblindness when choosing images and colors on your website, and avoid statements such as “choose the green button to go to the next page.”
Second, be sure that your colors meet contrast standards in accordance with WCAG 2.0 guideline 1.4. This allows individuals with low visibility to properly distinguish foreground and background colors, especially in text and graphic elements. It is best to check your color choices using a color contrast checker such as the WebAIM Color Contrast Checker.
Here are a few color combinations from our palette that meet accessibility standards.
The examples below do not meet accessibility standards.
KU Blue Pantone
The official University of Kansas blue is referred to as KU Blue PANTONE (PMS) 293. The gray used in the logotype is PANTONE (PMS) 430. You may substitute a 45 percent black screen for PMS 430 Signature Gray. Whenever possible, print PMS 293 as a spot or fifth color to ensure color accuracy.
The colors shown in this guide are for color reference only. Match to PANTONE® color standards for accuracy. PANTONE® is the property of Pantone, Inc.
Colors to avoid
Avoid using colors that could appear to represent other Midwestern institutions, especially members of our athletic conference.
Colors and color combinations to avoid: maroon and gray, green and yellow, yellow and black, purple, gold and black, red and black, maroon and white, orange, and burnt orange.