Video
Video graphics
KU Marketing has developed a standardized graphics package with approved assets for your video project. The package includes options for lower thirds, backgrounds, motion graphics, and transitions. These assets can be used for universitywide videos.
KU identity on video
KU signature
The signature cannot be three-dimensional and should not spin, flip, or break apart. When referring to the university without using the signature, the words “The University of Kansas” should be written wherever possible in one of the recommended KU fonts. The university’s name should never appear in Trajan when it is not part of the signature.
Fonts
Halyard is recommended for most on-screen text because of its legibility. Learn more about the official KU typefaces.
The Jayhawk on video
In broadcast, the trademarked Jayhawk should be treated as a flat element and should not spin, distort, or be animated in any way. Follow these standards for use of the trademarked Jayhawks.
Appearance releases
We recommend obtaining signatures from participants in your photo and video projects. Please use this appearance release (PDF), which you may modify for your own project.
Drones/UAVs
If you have questions about piloting a UAV on campus or about drone policies, please contact Liz Nelson at liz.nelson@ku.edu.
Commercial filming on campus
For on-campus filming requests by outside parties, please contact Liz Nelson at liz.nelson@ku.edu.
KU Media Production Studio
KU Media Production Studio in Budig Hall is also available for hire to produce videos for units, from taping lectures and events to producing promotional videos.
MediaHub
The University of Kansas provides an in-house video hosting solution available for the KU community, which can be accessed here. Learn about MediaHub.
Captions
Captions are an important component of any video that you post online. Many video platforms provide automatic captioning, but that technology is still limited.
KU requires that captions meet all applicable accessibility requirements, which means that captions should:
- Be edited by a person (not automatically captioned) for accuracy, including correct spelling, punctuation, and timing.
- Provide textual cues for other audio when no one is talking.
For example:
(♪ upbeat music playing ♪)
(crowd cheering)
(no audio) - Identify the speaker when possible.
For example:
Male voiceover: “Spoken captions go here”
Jane Smith: “Spoken captions go here”
Voiceover: “Spoken captions go here”
Numerous software packages, including many video editors, allow you to create and edit captions. External vendors may also assist with this process. A list of approved vendors can be found here.
Many video platforms provide the ability to upload and edit captions. For more information on captioning for the various platforms, use these links:
Please note that as of the date of this posting, Dec. 6, 2024, Instagram only supports automatic closed captioning, which is generated by speech recognition technology, cannot be edited by a human, and can be turned off and on by the user. KU’s accessibility standards require open captioning, captions that are embedded within the video. You can do this using video editing software or an online captioning vendor.
If you have questions about captioning or require additional assistance, contact Media Production Services at 785-864-6452 or itmps@ku.edu.
For additional notes on accessible video use at KU, visit the content accessibility page.