alt

KU’s one-stop shop for social media managers

Social media can add value to your communications mix in ways that other channels, such as emails and display ads, cannot. These accounts allow us to meet Jayhawks where they are, on the platforms they use every day, to connect and engage in timely, relevant ways.


A strategic social media presence reinforces our brand and its promise. It creates opportunities to showcase excellence in research and teaching and demonstrate service to Kansans while uniting us as One KU.  

It is important that all KU-affiliated social media accounts align with KU branding guidelines to ensure a consistent One KU representation of the university. Adhering to the guidelines and best practices outlined on our brand site will strengthen brand recognition, build trust with our audiences, and create a unified One KU voice and visual identity. This alignment allows us to effectively communicate KU’s values and key messaging.

Social pages

Starting an account

Building a successful social media presence starts with a strong foundation. Before launching your profiles, take time to define your key messages, objectives, and target audiences. A clear strategy will ensure your social media efforts align with your goals and set you up for long-term success.

Maintaining an account

Publishing engaging content, fostering meaningful interactions with your audience, and analyzing your performance are all essential steps to maintaining a vibrant and effective presence. This section offers best practices, tools, and resources to help you stay consistent and strategic.

Social media templates

Check out our collection of templates for social media posts and accounts, designed specifically to make the life of a social media manager more manageable.


KU social media directory

Many of KU’s schools, units, and organizations run their own social media profiles to meet specific objectives. The KU social media directory will help you find other KU accounts to follow, collaborate with, or simply draw inspiration from.

 

KU Social Club

Join KU Social Club, a meeting series for professional communicators across the KU community. Every other month, we gather to discuss social media strategies, trends, and challenges, share insights, and learn from one another by exchanging ideas.

Interested in joining? Contact us at socialmedia@ku.edu.

 

Social media consulting or questions

We love talking about all things social media. If you have questions about creating or maintaining official KU social media profiles, email our social media team at socialmedia@ku.edu.

Looking for tailored advice? Contact our team to schedule a social strategy consultation. We can help you refine your goals, develop content themes, or navigate platform-specific best practices.


alt
alt
alt