Announcing award-winning brand work

Patrick Giroux

KU Marketing Communications has earned awards recently for several of its marketing pieces and campaigns. The awards, from the Kansas City chapter of the American Institute of Graphic Arts (AIGA) and District VI of the Council for Advancement and Support of Education (CASE), honor our continuing efforts to create strong, compelling work within the KU brand.

 

Four KU graduates with arms around one another. The photo is shot from behind showing the student's backs and embracing arms, two student are holding commencement programs.

 

This year’s Commencement campaign earned the AIGA KC A15 design award. The campaign, one of our most extensive, celebrated KU traditions and included coordinated brochures, a program, a mobile application, photography, videography, and social media.

We also won several gold and silver CASE District VI institutional awards, honoring outstanding design, editorial, web, video, and brand work. Below you’ll find the winning entries. Click through a campaign to see more details

 

KU student plays the harp

General Information Videos: Long Video

Gold: The University of Kansas, "KU Wind and Jazz Ensembles Perform at the Kennedy Center"

 

A small group discussion around teen seated in front of a piano

General Information Videos: Short Video

Gold: The University of Kansas, "KU Engineers Develop Device to Foster Teen's Music Dreams"

 

Students at a basketball game throw confetti into the air

Marketing: Institution-Wide Branding Programs

Gold: The University of Kansas (State University), Our Chant Rises: The University of Kansas 2017 Rebranding

 

Orientation campaign asymmetrical mailer with Jayhawk peeking out behind a fold

Student Recruitment Publications: Publications Packages
Gold: The University of Kansas, 2018 KU Orientation Campaign

 

View of KU's homepage, ku.edu

Websites: Complete Institutional Websites

Silver: The University of Kansas, KU.edu: The University of Kansas Website

 

Sunset behind the campanile on KU's Lawrence campus

Editorial Design

Gold: The University of Kansas, 2018 Chancellor's Report