Color

Color palettes

 

 

Crimson and blue have long been KU’s identifying colors. The Our Chant Rises campaign retains those traditional crimson and blue colors, but it also provides an extended palette of complimentary and secondary colors. Those provide options that range from cool-hued reverent designs to multicolored celebrations.

 
 
 

Primary palette

 

KU BLUE

  • PMS 293
  • C100 M55 Y0 K5

  • #0051ba
  • R0 G81 B186

CRIMSON

  • PMS 186
  • C0 M100 Y80 K5

  • #e8000d
  • R232 G0 B13
 

JAYHAWK YELLOW

  • PMS 116
  • C0 M15 Y100 K0

  • #ffc82d
  • R255 G200 B45

SIGNATURE GREY

  • PMS 430
  • C5 M0 Y0 K45

  • #85898a
  • R133 G137 B138
 

Secondary palette

When pulling in colors from the secondary palettes to enhance the KU crimson and blue, use your best judgment in terms of color amounts.

 
NIGHT
  • #003459
  • PMS 534 C
  • C95 M74 Y7 K44
  • R0 G52 B89
LAKE
  • #2767ff
  • PMS 285 C
  • C99 M50 Y0 K0
  • R39 G103 B255
SKY
  • #73cbf2
  • PMS 297 C
  • C52 M0 Y1 K0
  • R115 G203 B242
 
FOG
  • #8e9fbc
  • PMS 535 C
  • C47 M22 Y6 K7
  • R142 G159 B188
STEAM
  • #dde5ed
  • PMS 656 C
  • C10 M2 Y0 K0
  • R221 G229 B237
BRICK
  • #971b2f
  • PMS 7427 C
  • C8 M100 Y70 K33
  • R151 G27 B47
FIRE
  • #ff3042
  • PMS 185 C
  • C0 M90 Y84 K0
  • R255 G48 B66
WHEAT
  • #f2a900
  • PMS 130 C
  • C0 M32 Y100 K0
  • R242 G169 B0
 
TERRA COTTA
  • #c66e4e
  • PMS 7618 C
  • C12 M63 Y72 K0
  • R198 G110 B78
LIMESTONE
  • #d7d2cb
  • PMS WARM GRAY 1 C
  • C6 M7 Y10 K11
  • R215 G210 B203
 

The official University of Kansas blue is referred to as KU Blue PANTONE (PMS) 293. The gray used in the logotype is PANTONE (PMS) 430. You may substitute a 45 percent black screen for PMS 430 Signature Gray. Whenever possible, print PMS 293 as a spot or fifth color to ensure color accuracy.

The colors shown in this guide are for color reference only. Match to PANTONE® color standards for accuracy. PANTONE® is the property of Pantone, Inc.