social media

Four Refreshing Perspectives for Higher Ed Social Media Marketers

I recently attended the CASE Social Media Conference in Portland, which brings higher-education professionals together to share their perspectives on using social media as a marketing platform. This was my first CASE conference and I was pleased to find the presentations insightful, the presenters inspiring, and the community kind and welcoming.


When I sat down to write this, I did a quick search on Twitter that showed over 4,000 updates to the hashtag #NewProfilePic in the previous hour.

Livestreaming made easy: How to add Facebook Live to your marketing toolbox

iPhone shooting Facebook Live video

Social media marketing is not for the faint of heart – it’s fast paced, in a state of constant evolution, and requires equal parts agility and structure. As each social platform positions itself as a valuable marketing tool, new tools come to the forefront that allow brands to reach their audience in innovative ways.