signatures

Signing off and starting fresh: Reintroducing the KU signature

For over a year, the design team at KU Marketing Communications has been hard at work rethinking, retooling, and reconstructing all aspects of the university signature.

This essential element of our identity system appears simple, but a variety of considerations weigh on the newest iteration’s design, rules of use, and administration.

In this post, we’ll explain the rationale behind the changes to this significant KU emblem, as well as our plans for deployment and implementation.