We’ve all been there. You’re watching a beautifully shot YouTube video about sea urchins and then the ocean expert comes on screen — and it sounds like the expert is speaking through a trash can. Uh-oh. This is the nightmare we try to avoid when filming an on-camera interview.
You’re sending out emails, but how do you know what’s working?
When creating a presentation, you have a great head start thanks to the awesome PowerPoint templates available on our brand site. PowerPoint is installed on nearly every campus computer, it’s free for KU community members, and it was even co-developed by a Jayhawk, Thomas Rudkin.
Perhaps you’ve struggled with PowerPoint in the past. I sympathize. It’s not as flexible as I’d like, and a lot of features feel extraneous. Still, great results can be achieved using this ubiquitous piece of software.
When used in print as a spot color, PMS 293 not only makes KU blue consistent across your publications, it also introduces an energy and vibrancy that instantly reads as KU. Create the same effect in your color-treated photos by using duotone presets to easily convert your photos to one of these four color combinations.
Near the end of every major project — viewbook, campaign, website — I can predict one event with certainty: I will awaken in a panic at 3 a.m., wondering, “Did I put the right year on the cover? Is that professor’s name spelled correctly? Did we check those links?”
And, of course, I did, and it is, and we have, but I am always paranoid about potential mistakes. Over a long editorial career at the University of Kansas, I’ve learned a few tricks that lessen my anxiety somewhat. In the hope that they’ll be useful to other KU communicators, here they are.