Social media marketing is not for the faint of heart – it’s fast paced, in a state of constant evolution, and requires equal parts agility and structure. As each social platform positions itself as a valuable marketing tool, new tools come to the forefront that allow brands to reach their audience in innovative ways.
Jayhawk communicators have the wonderful challenge of communicating to and connecting with a wide variety of audiences — all while staying on brand.
Tired of nodding and pretending like you know what all those acronyms mean? We were, too, so we wrote a short glossary of marketing jargon every KU communicator should know (but is afraid to ask).