When I sat down to write this, I did a quick search on Twitter that showed over 4,000 updates to the hashtag #NewProfilePic in the previous hour.

Jayhawk communicators have the wonderful challenge of communicating to and connecting with a wide variety of audiences — all while staying on brand.

Tired of nodding and pretending like you know what all those acronyms mean? We were, too, so we wrote a short glossary of marketing jargon every KU communicator should know (but is afraid to ask).

Marketing Communications is ringing in the 2019 semester with another slate of Brand Breakfasts.

Printed materials — while not the only means of communicating our message — are still an important component in our marketing plan.

At this year’s Brand Day, we told you that new templates were in the works. We’re glad to announce that the brand tool kit has now been updated with a new round of downloadable tools.

Bust out the flannel and grab a dash of nutmeg, because the Fall 2018 Brand Breakfast series is upon us.

Couldn’t make it to a Brand Day breakout session? Need a refresher on one you attended? No problem. We’ve uploaded PDFs of all four PowerPoint presentations, just for you.

Last year, KU Marketing Communications debuted KU’s first-ever brand platform, “Our Chant Rises,” after two years of concepting, creative development, testing, and refinement.

This brand work, along with a mailer created for the KU Office of Admissions, received A14 awards from the Kansas City chapter of the American Institute of Graphic Arts (AIGA) in its annual design competition.

The honor ranks Marketing Communications among the region’s most accomplished studios and firms.