For over a year, the design team at KU Marketing Communications has been hard at work rethinking, retooling, and reconstructing all aspects of the university signature.
This essential element of our identity system appears simple, but a variety of considerations weigh on the newest iteration’s design, rules of use, and administration.
In this post, we’ll explain the rationale behind the changes to this significant KU emblem, as well as our plans for deployment and implementation.
This year, several marketing pieces and campaigns created by KU Marketing Communications won awards in regional competitions
Weren’t able to attend Brand Day? Attended Brand Day, but can’t decipher your own notes? Whatever the reason, we’ve got you covered.
Our third annual KU Brand Day is Monday, Sept. 23. We’ve got a full schedule of sessions for you to choose from.
Crimson and blue run through our veins. But as intrinsic to the Jayhawk identity as they feel, those colors represent a choice made after a fair bit of disagreement and controversy …
When I sat down to write this, I did a quick search on Twitter that showed over 4,000 updates to the hashtag #NewProfilePic in the previous hour.
Jayhawk communicators have the wonderful challenge of communicating to and connecting with a wide variety of audiences — all while staying on brand.
Tired of nodding and pretending like you know what all those acronyms mean? We were, too, so we wrote a short glossary of marketing jargon every KU communicator should know (but is afraid to ask).
Marketing Communications is ringing in the 2019 semester with another slate of Brand Breakfasts.
Printed materials — while not the only means of communicating our message — are still an important component in our marketing plan.