Story

Let's rise
Together

Just like Jayhawk spirit,
a brand is felt.
Our iconic traditions and unmistakable mascot connect and inspire our community.

Our symbols unite us.

The Jayhawk, the crimson and blue, and the KU signature all express KU pride and tradition. The brand itself is intangible, an idea in the minds of our community and our audience.

How can we communicate the KU brand?

We support the brand by presenting KU as a caring and inclusive community, by reflecting the university’s energy and tradition, and by invoking our brand promise:

Give rise to greatness

Illustrated as a pyramid, KU’s position also includes personality traits, rational and emotional “reasons to believe,” pillars, and a purpose that further define our brand. This position underpins all we do, from marketing campaigns to personal interactions.

See the brand pyramid (pdf)

A brand platform, including visual and messaging direction, brings our positioning to life.

Get to know Our Chant Rises

THE UNIVERSITY OF KANSAS

The University of Kansas prohibits discrimination on the basis of race, color, ethnicity, religion, sex, national origin, age, ancestry, disability, status as a veteran, sexual orientation, marital status, parental status, gender identity, gender expression, and genetic information in the university’s programs and activities. Retaliation is also prohibited by university policy. The following persons have been designated to handle inquiries regarding the nondiscrimination policies and are the Title IX coordinators for their respective campuses: Executive Director of the Office of Institutional Opportunity & Access, IOA@ku.edu, 1246 West Campus Road, Room 153A, Lawrence, KS 66045, 785-864-6414, 711 TTY (for the Lawrence, Edwards, Parsons, Yoder, and Topeka campuses); Director, Equal Opportunity Office, Mail Stop 7004, 4330 Shawnee Mission Parkway, Fairway, KS 66205, 913-588-8011, 711 TTY (for the Wichita, Salina, and Kansas City, Kansas, medical center campuses).