Let's rise

Just like Jayhawk spirit,
a brand is felt.
Our iconic traditions and unmistakable mascot connect and inspire our community.


Our symbols unite us.

The Jayhawk, the crimson and blue, and the KU signature all express KU pride and tradition. The brand itself is intangible, an idea in the minds of our community and our audience.

How can we communicate the KU brand?

We support the brand by presenting KU as a caring and inclusive community, by reflecting the university’s energy and tradition, and by invoking our brand promise:

Give rise to greatness

Illustrated as a pyramid, KU’s position also includes personality traits, rational and emotional “reasons to believe,” pillars, and a purpose that further define our brand. This position underpins all we do, from marketing campaigns to personal interactions.

See the brand pyramid (pdf)


A brand platform, including visual and messaging direction, brings our positioning to life.

Get to know Our Chant Rises