Our Chant Rises
One of our most beloved, recognizable, and unforgettable traditions is the Rock Chalk Chant. That aspirational call inspires and infuses the brand platform, Our Chant Rises.
Our Chant Rises may be used occasionally as a tagline, but only when it is appropriate.
Likewise, the Our Chant Rises mark may be used on any promotional materials, but it is not required. It should not be used on internal or procedural documents.
The mark may be used with the KU signature but should never be used in place of it.
Clear space and minimum size
Clear space is defined as the specified area of empty space surrounding official KU marks. Clear-space requirements must be observed in all circumstances.
The clear space should be one-half the height (x).
The clear space should be one-sixth the height (x).
Minimum size
The height should not appear less than 1/4 inch in print or 55 pixels in digital format uses.
Minimum size
The height should not appear less than 3/8 inch in print or 55 pixels in digital format uses.
Configurations, uses, and color variations
The lockup containing the KU logo should be used only where “KU” obviously refers to the University of Kansas, for example, banners used on campus, the back of publications with a full signature on the cover, or for KU-only events off campus.
The Our Chant Rises mark should appear only in KU blue (PMS 293), black, or white and with sufficient contrast with the background.
The Our Chant Rises mark may be used in all of the configurations above. Any alterations will need prior approval from Marketing Communications.
INCORRECT USAGE
Do not obscure the mark.
Do not stretch or distort.
Do not create color variations.
Do not use a background that does not provide sufficient contrast.
Do not use drop shadows or background effects unless they are used lightly to increase legibility.
Do not combine the mark with the Jayhawk or signature to create a new mark.
