One of KU’s most beloved and recognizable traditions is the Rock Chalk Chant. That unforgettable call inspires and infuses our brand platform, Our Chant Rises.
The platform keeps familiar elements — the Jayhawk, the signature, and the colors crimson and blue — while taking the brand in new directions.
The following guidelines will help you successfully put Our Chant Rises into practice.
Tip: Use the tagline as a guide. Each word represents ideas to keep in mind while creating branded work: “Our” stands for community and inclusivity; “Chant,” energy and tradition; and “Rises,” excellence and greatness.