Bust out the flannel and grab a dash of nutmeg, because the Fall 2018 Brand Breakfast series is upon us.
Last year, KU Marketing Communications debuted KU’s first-ever brand platform, “Our Chant Rises,” after two years of concepting, creative development, testing, and refinement.
This brand work, along with a mailer created for the KU Office of Admissions, received A14 awards from the Kansas City chapter of the American Institute of Graphic Arts (AIGA) in its annual design competition.
The honor ranks Marketing Communications among the region’s most accomplished studios and firms.
When used in print as a spot color, PMS 293 not only makes KU blue consistent across your publications, it also introduces an energy and vibrancy that instantly reads as KU. Create the same effect in your color-treated photos by using duotone presets to easily convert your photos to one of these four color combinations.
So, you’ve built a website. You’ve spent hours of hard work creating something functional and informational. You may think that the process is complete, but now it’s time to analyze how the site is performing. Luckily, KU already has Google Analytics coding on all its sites. All you need to do is start asking questions and digging into the data to find answers.
Near the end of every major project — viewbook, campaign, website — I can predict one event with certainty: I will awaken in a panic at 3 a.m., wondering, “Did I put the right year on the cover? Is that professor’s name spelled correctly? Did we check those links?”
Hello. We are KU Marketing Communications, and this is our platform to share the KU brand.
When we create or come across brand work that we like, we’ll feature it. When there are important brand updates, this is where you’ll find them. And when we have something to say — we are, after all, KU’s brand stewards — we’ll say it here.