KU Brand Day 2019: Rise and repeat

Image representing the theme of repetition. The KU color palette repeats while building on the previous layer.

 

Our third annual KU Brand Day is Monday, Sept. 23. Three in a row — that makes Brand Day a tradition, and Jayhawks know that tradition is the best kind of repetition. Suitably, this year’s theme is repetition. Through that lens, we’ll explore the ways in which consistency and practice lead to excellence and evolution.

Drawing inspiration from unlikely sources, our 9 a.m. keynote will explore the value of improvisation, pursuing unforeseen paths, and trusting your own creative instincts. We’ll then host a number of breakout sessions covering topics that bear repeating. Some of those sessions will give attendees a second chance to catch popular Brand Breakfast events.

 

Here’s the list of sessions to choose from:

 

10 a.m.

  • From KU to Z: Communicating with the Next Generation of Jayhawks
    Navigating the ins and outs of talking to KU’s most important demographic, Generation Z
  • Blue and a bird: Embracing simplicity in the brand
    How to avoid overthinking your work by leveraging foundational brand elements: crimson, blue, and the humble Jayhawk
  • Enrollment management and the brand
    A primer on enrollment recruitment, and how it informs brand work and data-driven communications

 

11 a.m.

  • Demystifying creativity
    Six experts weigh in on what the creative process is, what it isn’t, and why it’s easier than you think
  • Google analyze this: An intro to analytics
    Where to start with Google Analytics, how to use your data to optimize your digital strategy, and where the tool can take you next
  • Instagram story school
    Practical tips, tools, and techniques to craft a compelling Instagram story and make the platform work for you

 

1 p.m.

  • Frame work: Making a successful video
    Breaking down the creative process that goes into shooting, producing, and polishing a great video
  • Site insight: Where to start with Limestone
    A big-picture look at basic principles and strategies to help prepare your site for the upcoming CMS transition

 

2 p.m.

  • Affinity Group discussions
    Communicators with kindred roles gather for enlightening roundtable discussion

 

After the breakout sessions, everyone will reconvene at 3 p.m. for cake and casual conversation. We can’t wait to see you again (and again and again) for this annual exploration and celebration of KU’s brand. Like the chant that inspired it, we’ll make sure it resonates.