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Looking Back: An essay by Doug Koch

In the late 1980s, I joined the Office of University Relations as photography coordinator. Like similar offices at other universities, our office had evolved from a news bureau that served both internal and external audiences. Dedicated writers, many with prior experience in the news industry, wrote stories in Associated Press news style. Photographers schooled in photojournalism attempted to walk the line between news and editorial styles. 

Becoming a PowerPoint power user: 8 tips when building your “deck”

When creating a presentation, you have a great head start thanks to the awesome PowerPoint templates available on our brand site. PowerPoint is installed on nearly every campus computer, it’s free for KU community members, and it was even co-developed by a Jayhawk, Thomas Rudkin.

Perhaps you’ve struggled with PowerPoint in the past. I sympathize. It’s not as flexible as I’d like, and a lot of features feel extraneous. Still, great results can be achieved using this ubiquitous piece of software.

Awards for KU design work announced

Campanile

 

Last year, KU Marketing Communications debuted KU’s first-ever brand platform, “Our Chant Rises,” after two years of concepting, creative development, testing, and refinement.

This brand work, along with a mailer created for the KU Office of Admissions, received A14 awards from the Kansas City chapter of the American Institute of Graphic Arts (AIGA) in its annual design competition.

The honor ranks Marketing Communications among the region’s most accomplished studios and firms.

Making the most of having the blues

 

When used in print as a spot color, PMS 293 not only makes KU blue consistent across your publications, it also introduces an energy and vibrancy that instantly reads as KU. Create the same effect in your color-treated photos by using duotone presets to easily convert your photos to one of these four color combinations.

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