With a week to reflect, we can confidently say that this year’s Brand Day was our favorite one yet — and that’s not just because there were tacos, cake, and saxophone (you had to be there). A heartfelt thanks to all who attended.
Fitting for our third Brand Day, the theme was iteration, and the meaningful ways it can inform your creative process. After an appropriately jazzy keynote about the importance of improvisation, guests attended breakout sessions of their choice.
PDFs of a portion of the presentations and supplemental materials are provided below.
From KU to Z: Communicating with the next generation of Jayhawks
The ins and outs of talking to Generation Z
Blue and a bird: Embracing simplicity in the brand
Leveraging iconic KU brand elements in your work
Google analyze this: An intro to analytics
A worksheet to help you get started with Google Analytics
Enrollment management and the brand
Enrollment management and its role in communications
Instagram story school
Tips, tools, and techniques to craft a compelling Instagram story
Frame work: Making a successful video
A behind-the-scenes look at producing a great video
Site insight: Where to start with Limestone
Basic strategies to prepare your website for KU’s CMS transition
CMS content plan template
As discussed in the Site Insight session, a Google Sheets template to help plan your site content