For over a year, the design team at KU Marketing Communications has been hard at work rethinking, retooling, and reconstructing all aspects of the university signature.

This essential element of our identity system appears simple, but a variety of considerations weigh on the newest iteration’s design, rules of use, and administration.

In this post, we’ll explain the rationale behind the changes to this significant KU emblem, as well as our plans for deployment and implementation.

So, you’ve built a website. You’ve spent hours of hard work creating something functional and informational. You may think that the process is complete, but now it’s time to analyze how the site is performing. Luckily, KU already has Google Analytics coding on all its sites. All you need to do is start asking questions and digging into the data to find answers.

This year, several marketing pieces and campaigns created by KU Marketing Communications won awards in regional competitions

Just in time for the holiday season, KU Marketing Communications has created a fresh batch of holiday cards. Typography, photography, and illustration make up this year's selection, so communicators can find the one that best fits their office’s holiday message.

9,000 miles from Mount Oread, a Jayhawk discovers familiar values among far-flung Kansans.

Weren’t able to attend Brand Day? Attended Brand Day, but can’t decipher your own notes? Whatever the reason, we’ve got you covered.

Our third annual KU Brand Day is Monday, Sept. 23. We’ve got a full schedule of sessions for you to choose from.

Crimson and blue run through our veins. But as intrinsic to the Jayhawk identity as they feel, those colors represent a choice made after a fair bit of disagreement and controversy …

Writing about people from diverse backgrounds challenges both those writing and those being written about to ask themselves, “What language is fair? What is ethical? What is respectful?" As we consider how we discuss issues of identity, it’s important to note that often, the person gathering the information and creating the annual report story or the script or the news release is an outsider to the lives of the people being covered.

We’ve all been there. You’re watching a beautifully shot YouTube video about sea urchins and then the ocean expert comes on screen — and it sounds like the expert is speaking through a trash can. Uh-oh. This is the nightmare we try to avoid when filming an on-camera interview.