Weren’t able to attend Brand Day? Attended Brand Day, but can’t decipher your own notes? Whatever the reason, we’ve got you covered.

Our third annual KU Brand Day is Monday, Sept. 23. We’ve got a full schedule of sessions for you to choose from.

Crimson and blue run through our veins. But as intrinsic to the Jayhawk identity as they feel, those colors represent a choice made after a fair bit of disagreement and controversy …

Writing about people from diverse backgrounds challenges both those writing and those being written about to ask themselves, “What language is fair? What is ethical? What is respectful?" As we consider how we discuss issues of identity, it’s important to note that often, the person gathering the information and creating the annual report story or the script or the news release is an outsider to the lives of the people being covered.

We’ve all been there. You’re watching a beautifully shot YouTube video about sea urchins and then the ocean expert comes on screen — and it sounds like the expert is speaking through a trash can. Uh-oh. This is the nightmare we try to avoid when filming an on-camera interview.

I recently attended the CASE Social Media Conference in Portland, which brings higher-education professionals together to share their perspectives on using social media as a marketing platform. This was my first CASE conference and I was pleased to find the presentations insightful, the presenters inspiring, and the community kind and welcoming.

In 2016 I was a new photographer at KU Marketing Communications. I had been a brand manager at Sunflower Outdoor and Bike Shop and had only been shooting for about three years. I was self-taught, so getting hired at KU was the affirmation I needed— but I wanted to prove myself as soon as I could.

When I sat down to write this, I did a quick search on Twitter that showed over 4,000 updates to the hashtag #NewProfilePic in the previous hour.

Social media marketing is not for the faint of heart – it’s fast paced, in a state of constant evolution, and requires equal parts agility and structure. As each social platform positions itself as a valuable marketing tool, new tools come to the forefront that allow brands to reach their audience in innovative ways.

You’re sending out emails, but how do you know what’s working?