We’ve all been there. You’re watching a beautifully shot YouTube video about sea urchins and then the ocean expert comes on screen — and it sounds like the expert is speaking through a trash can. Uh-oh. This is the nightmare we try to avoid when filming an on-camera interview.
Social media marketing is not for the faint of heart – it’s fast paced, in a state of constant evolution, and requires equal parts agility and structure. As each social platform positions itself as a valuable marketing tool, new tools come to the forefront that allow brands to reach their audience in innovative ways.
Printed materials — while not the only means of communicating our message — are still an important component in our marketing plan.
When creating a presentation, you have a great head start thanks to the awesome PowerPoint templates available on our brand site. PowerPoint is installed on nearly every campus computer, it’s free for KU community members, and it was even co-developed by a Jayhawk, Thomas Rudkin.
Perhaps you’ve struggled with PowerPoint in the past. I sympathize. It’s not as flexible as I’d like, and a lot of features feel extraneous. Still, great results can be achieved using this ubiquitous piece of software.
When used in print as a spot color, PMS 293 not only makes KU blue consistent across your publications, it also introduces an energy and vibrancy that instantly reads as KU. Create the same effect in your color-treated photos by using duotone presets to easily convert your photos to one of these four color combinations.
So, you’ve built a website. You’ve spent hours of hard work creating something functional and informational. You may think that the process is complete, but now it’s time to analyze how the site is performing. Luckily, KU already has Google Analytics coding on all its sites. All you need to do is start asking questions and digging into the data to find answers.