You’re sending out emails, but how do you know what’s working? 

Jayhawk communicators have the wonderful challenge of communicating to and connecting with a wide variety of audiences — all while staying on brand.

Tired of nodding and pretending like you know what all those acronyms mean? We were, too, so we wrote a short glossary of marketing jargon every KU communicator should know (but is afraid to ask).

In the late 1980s, I joined the Office of University Relations as photography coordinator. Like similar offices at other universities, our office had evolved from a news bureau that served both internal and external audiences. Dedicated writers, many with prior experience in the news industry, wrote stories in Associated Press news style. Photographers schooled in photojournalism attempted to walk the line between news and editorial styles. 

Near the end of every major project — viewbook, campaign, website — I can predict one event with certainty: I will awaken in a panic at 3 a.m., wondering, “Did I put the right year on the cover? Is that professor’s name spelled correctly? Did we check those links?”

And, of course, I did, and it is, and we have, but I am always paranoid about potential mistakes. Over a long editorial career at the University of Kansas, I’ve learned a few tricks that lessen my anxiety somewhat. In the hope that they’ll be useful to other KU communicators, here they are.