Brand site updates

Signing off and starting fresh: Reintroducing the KU signature

For over a year, the design team at KU Marketing Communications has been hard at work rethinking, retooling, and reconstructing all aspects of the university signature.

This essential element of our identity system appears simple, but a variety of considerations weigh on the newest iteration’s design, rules of use, and administration.

In this post, we’ll explain the rationale behind the changes to this significant KU emblem, as well as our plans for deployment and implementation.


When I sat down to write this, I did a quick search on Twitter that showed over 4,000 updates to the hashtag #NewProfilePic in the previous hour.

A warm welcome, and what to expect


Hello. We are KU Marketing Communications, and this is our platform to share the KU brand.

When we create or come across brand work that we like, we’ll feature it. When there are important brand updates, this is where you’ll find them. And when we have something to say — we are, after all, KU’s brand stewards — we’ll say it here.