Signatures and Logo

 

 

The KU logo, a dominant element in the various KU signatures, is used uniformly to build awareness in our academic community and beyond. The logo’s extended leg on the “K” — an alteration of the Trajan font — represents the Hill on the Lawrence campus.

 
 
 
 

The KU logo and signatures should be used in accordance with the guidelines established on this site. Fonts for the logo and the logotype have been customized. Do not reset them. As a federally registered trademark, when the KU logo is used alone it must always be accompanied by the circle R symbol (®).

 

Logo

Clear space is defined as the specified area of empty space surrounding official KU marks. Clear-space requirements must be observed in all circumstances.

 

Clear space

The clear space should be one-half the height of the Logo (x).

 

Minimum size

The height of the KU logo should not appear less than 1/4 inch in print or 55 pixels in interactive applications.

One-color logo

The KU logo should appear only in KU blue (PMS 293), black, or white.

 

Outlined logo

A crimson (PMS 186) KU logo outlined in white is permissible on a KU blue (PMS 293) background only to show contrast — and only with approval from the director of Trademark Licensing.

 

Do not stretch, distort, or spin.

Do not animate the KU logo.

Do not delete or alter any elements of the logo.

Do not display the logo without the trademark symbol ®.

Do not create a decorative pattern.

Do not change color.

Do not combine with other logos or marks.

Do not use drop shadows or other background effects. Use only to enhance legibility.

Do not use the signature on a background that provides insufficient contrast.

 
 

Signatures

The KU signature is configured both horizontally and vertically. The vertical configuration should be used when space is limited or when the printed piece has a vertical orientation.

Clear space is defined as the specified area of empty space surrounding official KU marks. Clear-space requirements must be observed in all circumstances.

 

Clear space

The clear space should be one-half the height of the KU Logo (x).

 

Minimum size

The height of x should not be less than one-half inch in print or 55 pixels in interactive uses.

The colors used in the university signature help make it a distinguishable element of KU’s identity. It is important to be consistent in the use of color. Color standards for the KU signature are intended to meet most design needs. Exceptions to the guidelines in this document may be made only with prior approval.

 

Two-color

The two-color signature is always preferred. It should be used on a white or light background. When the two-color signature is used on a gray background, the logotype should be reversed (white).

Don’t use the signature on a background that provides insufficient contrast.

 

One-color

If used in one color, the signature should be printed in only black, KU blue (PMS 293), or KU gray (PMS 430).

 

Reversed

When using a solid-color background, the signature colors should be reversed (white).

 

Signatures for major units

Units within the university (campuses, colleges, schools, departments, centers, institutes, administrative units, corporate affiliates, and museums) are eligible for individualized signatures with the university’s name in either the primary or subordinate areas.

The primary area is defined as the topmost and most visible position for the text portion of a logo. The secondary areas consists of text that appears below the line.

 

Tertiary individualized signatures

The tertiary individualized signature adds a third, light-faced line to the signature. This allows a subordinate unit to show its parent unit within the university without removing the name of the university from the signature.

 

Preferred usage

In all cases, the preferred usage is the KU primary signature with the university name in the primary area. This signature emphasizes the university, demonstrates a clear and direct association between the unit and the university, and is necessary when audiences may not be aware that the Trajan letterform “KU” represents the University of Kansas. This is particularly the case with international audiences or areas outside of the Midwest region.

 

Registered student groups

Some registered student groups are eligible for individualized signatures. To be eligible, a student group must have a purely academic or professional mission, a faculty advisor, and secure approval from the dean of the group’s school or college. Eligible groups may not be politically or religiously affiliated. Registered student groups are defined by categories determined at registration with the Student Involvement and Leadership Office.

 

Do not stretch, distort, or spin.

Do not animate the KU signatures.

Do not create a decorative pattern with any part of the signature.

Do not overlap other logos or marks.

Do not overlap or obscure the signature unless screened beneath text.

Do not remove the KU logo.

Do not reposition, resize, or separate components.

Do not use drop shadows or other background effects. Use only to enhance legibility.

Do not use the signature on a background that provides insufficient contrast.